The Back Story
In 2018 the new East Sussex College (ESC) was formed out of the merger between Sussex Coast College and Sussex Downs College.
The Challenge
East Sussex College’s requirement was to manage and create an entirely new visual
and verbal brand identity for the college and its campuses in Lewes, Eastbourne, Newhaven and Hastings.
and verbal brand identity for the college and its campuses in Lewes, Eastbourne, Newhaven and Hastings.
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The outcome
We spent time on each campus, talking to students and staff, to gain a greater understanding of the new college in order to steer the development for the brand.
The importance of the location of the college and its campuses came through strongly
in all the conversations we had. We illustrated this through the use of the martlet
(the county’s heraldic symbol) as the logo device, and the different colours chosen for each of the campuses. We also incorporated location photography in the visual branding.
in all the conversations we had. We illustrated this through the use of the martlet
(the county’s heraldic symbol) as the logo device, and the different colours chosen for each of the campuses. We also incorporated location photography in the visual branding.
The colours, fonts and imagery are designed to be fresh and modern, but also timeless in nature as it is vital the identity keeps looking fresh, for many years to come.
Thank you
